Furniture shopping can be overwhelming, with countless choices, hidden fees, and confusing quality differences. Recognizing this gap in the market, Alex Back used his e-commerce experience to build couch.com, simplifying the process for both consumers and retailers. His platform not only helps consumers navigate the complex world of furniture but also delivers qualified, ready-to-buy leads to retailers. In this episode, Alex joins Kevin to discuss how couch.com is disrupting the furniture industry, the biggest blind spots facing both buyers and retailers, and how to turn indecision into a streamlined, confident shopping experience.

Alex Back is the founder and CEO of Couch.com, a platform offering expert reviews and personalized recommendations to simplify furniture shopping. With over 15 years of experience in retail and e-commerce, Alex has worked with partners like Costco and Amazon and has been featured in Forbes and CNN.

In this episode, Kevin and Alex will discuss:

(00:00 ) Introduction 

(02:10 ) How couch.com Simplifies Furniture Shopping

(08:11 ) The Truth About ‘Free’ Furniture Returns

(10:14 ) The Importance of Consumer Education

(14:19 ) Breaking the Blame Cycle in Furniture Sales

(19:24 ) Building a Community-Based Approach to Sales

(21:15 ) Pivoting and Adapting in Business

(24:36 ) Overcoming Indecision in Furniture Shopping

(29:06 ) Investing in Personal Growth

(33:17 ) The Value of Networking and Masterminds

Alex Back is the founder and CEO of Couch.com, a platform offering expert reviews and personalized recommendations to simplify furniture shopping. He previously co-founded Apt2B, an online furniture retailer that grew from a Hollywood studio apartment to over $40 million in annual revenue before its successful acquisition. With over 15 years of experience in retail and e-commerce, Alex has worked with partners like Costco and Amazon and has been featured in Forbes and CNN.

Connect with Alex:

Alex’s Website: alexback.com 

Alex’s LinkedIn: linkedin.com/in/alex-back-49784435 

Alex’s Email:  alex@couch.com 

Resources Mentioned:

Couch.com’s Website: https://couch.co

From Stuck to Breakthrough:

Ready to break free from what's holding you back? Join the From Stuck to Breakthrough challenge.

This FREE, five-day live experience will help you uncover hidden solutions to your toughest challenges—whether it’s in your business, health, wealth, or relationships.

Sign up today at blindblaming.com